The automotive origins of Mitsubishi goes back to 1917, when the Mitsubishi Shipbuilding Co., Ltd. introduced the Mitsubishi Model A, Japan's first series-production automobile. Mitsubishi Motors is proud of its Japanese heritage and of its Mitsubishi heritage. All along the years. This allowed them to create a unique personality for the Mitsubishi brand, blending sharp Japanese design & craftsmanship, utmost reliability, great value for money with a strong sense of innovation and the sort of emotion inherent to their sporting spirit.