Land Rover was born in a sketch made in the sand on a Welsh beach in 1947.  Advanced design, engineering and technology have all played a part in Land Rover’s success over the years. The company invests more in research and development than any other manufacturing company in the UK, which has allowed our thousands of world-class engineers to develop world-class innovations. Land Rover continues to build the world's most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make our vehicles so distinctive and unique.